Search results for "Sociology of the Internet"
showing 2 items of 2 documents
Issues of Ethics and Methods in Studying Social Media
2016
The Editorial raises some challenging ethical and methodological aspects of Internet based research (such as protection of informational privacy, informed consent, general ethical guidelines vs case-based approach), which are further discussed in the five articles of this special issue.
Key Drivers of Internet Banking Adoption
2008
The objective of this chapter is to provide students and managers with a holistic view into the different factors that influence online banking adoption and to use the study’s findings to develop strategies for managers on how to maximize the rate of Internet banking adoption. Research done with a sample size of 450 Spanish Internet users, has highlighted that Internet banking adoption is more likely in young, highly educated and high-income consumers. Internet affinity, online use experience and some perceived benefits are also key drivers of online financial services pur chase decision-making. Perceived financial, social and psychological risk negatively influences the use of online-banki…